Black hair styling tool with digital display on a transparent background
hand holding a beard straightener tool on a dark background
Black beard hair styling tool with bristle brush head on a transparent background
Black hair straightening brush on a transparent background
Close-up of a man with a full beard against a black background
Man with a beard and short hair in profile against a dark background
Cord/Cordless Corded
Warranty 2 Years

Keratin-Infused Beard Straightener

This beard straightener reaches 120°C to effectively tame and soften coarse facial hair. Keratin-enhanced ceramic plates deliver a smoothing treatment that enhances manageability and minimizes frizz during styling. The 360° rotating cord eliminates snags and tangles, allowing unrestricted movement and precision control throughout your grooming routine.

Achieve precise beard control and custom styling with professional-grade straightening technology that shapes facial hair exactly as you envision.

  • Skin-safe design with selective heating—short fins only—prevents contact burns during application.
  • Ceramic construction ensures uniform, rapid heat distribution for consistent results.
  • Lightweight corded operation keeps the tool compact and perpetually charged.
  • The 360° swivel cord accommodates any styling angle without restriction.
  • Fixed 120°C temperature balances effective straightening with hair integrity.
  • Backed by a comprehensive 2-year warranty.

Model: BSB-001
Price
$99.95
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When your order has been processed, you will receive a confirmation email with tracking details, to let you know that your TRANSFORM-U order is on its way. If you require further updates on your order please contact TRANSFORM-U customer service and we will be more than happy to assist.

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SKU: 012982
Black hair styling tool with digital display on a transparent background

Keratin-Infused Beard Straightener

$99.95
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Frequently Asked Questions

Everything U need to know.

It straightens and softens coarse facial hair using keratin-enhanced ceramic plates that heat to 120°C. The result is a smoother, more manageable beard with reduced frizz — giving U more control over your style without needing to visit a barber.
It operates at a fixed 120°C — a temperature that's effective enough to straighten and tame coarse beard hair while still being gentle enough to maintain hair integrity.
Yes. The design uses selective heating — only the short fins heat up — which prevents accidental contact burns during use. U can run it through your beard without worrying about burning your skin.
Keratin is a protein that naturally occurs in hair. The keratin-infused ceramic plates deliver a smoothing treatment as U style, helping to reduce frizz and improve the texture and manageability of your beard over time.
No — it has a 360° swivel cord that rotates freely at any angle, so U can move the tool in any direction during styling without the cord snagging or restricting movement.
Corded. This keeps the tool lightweight and compact, and means U never have to worry about charging it before use.
It's particularly effective on coarse, curly, or frizzy facial hair — the type that tends to be harder to control and style. If your beard grows in multiple directions or has a wiry texture, this tool is designed for U.
The Keratin-Infused Beard Straightener is backed by a 2-year warranty.